Who is this Fish named Fred?

“It’s a fresh and crisp lifestyle concept with original and colourful elements that stands out of the crowd by using luxurious materials and refined details.”

Founded in Amsterdam in 2011, A Fish Named Fred has rapidly grown from a label for individual and unique, colourful shirts to a full range fashion brand. It was founded with the intention of filling the world with the some more fun and colour to combat the boredom of uninventive and mainstream fashion brands. Every collection of A Fish Named Fred contains four unique themes. These themes are reflected on the shirts of the collection as well as in the linings, small details and general styling of their Jackets, Trousers and more.

The brand's core belief is that any man of any background or age can wear A Fish Named Fred. They believe that any man who decides to wear the brand can "turn nothing into something", "drab into colourful and Ordinairy into Legendary". This belief has become widespread since the brand's birth and the collection is now available in more than 26 countries.

Express yourself with the help of A Fish Named Fred! Autumn/Winter 2019 Collections in store now.

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